Privacy Policy

Effective date: 8 March 2026
KO Deals (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.This Privacy Policy explains what personal data we collect, how we use it, and your rights.

This policy applies to seniordogshq.com and kodeals.uk (the “Website”).

1) Who we are (Data Controller)

KO Deals is a trade name of PBT GLOBAL LTD (the “Company”). We are the data controller for
personal data processed through this Website.

Company details (registered in England & Wales)

  • Legal name: PBT GLOBAL LTD
  • Company number: 16262261
  • Registered office: 128 City Road, London, EC1V 2NX, United Kingdom

Contact (privacy)

Data Protection Officer (DPO): Please use the contact details above for all privacy enquiries.

2) The personal data we collect

Depending on how you use the Website (and your cookie choices), we may collect:

A. Information you provide

  • Account data: username, email address, and password (stored as a salted/hashed value) when you create an account.
  • Communications: messages you send us (for example via the contact form or email), plus any information you include.
  • Newsletter / alerts: your email address and preferences if you subscribe.

B. Information collected automatically

  • Log and device data: IP address, browser type, device/OS, referring pages, timestamps, pages viewed, and actions taken (typical server logs).
  • Cookie and tracking data: cookie identifiers and similar technologies used to remember preferences, measure usage and site performance (analytics), and (if you consent) track outbound clicks to retailers/partners for affiliate attribution.

C. Information we may receive from third parties

  • Affiliate networks/retailers (if affiliate tracking is enabled and you consent):
    we may receive conversion information (for example: retailer name, time of purchase, order value, and a transaction reference).
    This is typically pseudonymous and used to measure performance and attribute commissions.

3) Whether you must provide data

  • Account registration: requires an email address and password. If you do not provide this information, you cannot create an account.
  • Newsletter/alerts: optional. If you do not provide your email address, you will not receive newsletters/alerts.
  • Contacting us: optional, but we may not be able to respond without contact details.

4) How we use your data (purposes and legal bases)

We use personal data for the purposes below:

A. To create and manage your account

  • Purpose: registration/login, account administration, security controls
  • Legal basis: contract (to provide the account/service)

B. To send newsletters and deal alerts (if you opt in)

  • Purpose: marketing emails/notifications you request
  • Legal basis: consent (you can withdraw at any time)

C. To operate, protect, and improve the Website

  • Purpose: essential functionality, debugging, performance, fraud prevention and security monitoring
  • Legal basis: legitimate interests (running a secure, reliable service)

D. Analytics cookies and similar technologies (where used)

  • Purpose: understand how the Website is used and improve it
  • Legal basis: consent (for non-essential cookies/technologies)

E. Affiliate tracking (where used)

  • Purpose: track outbound clicks and attribute commissions where you click through to a retailer/partner
  • Legal basis: consent (for non-essential cookies/technologies used for tracking)

F. To respond to your enquiries

  • Purpose: customer support and communications
  • Legal basis: legitimate interests (responding to you) or contract (if it relates to your account)

G. To meet legal obligations

  • Purpose: comply with applicable laws and respond to lawful requests
  • Legal basis: legal obligation

Automated decision-making

We do not make decisions based solely on automated processing that produce legal (or similarly significant) effects for you.

5) Cookies and similar technologies

We use cookies and similar technologies for:

  • Strictly necessary functions (for example login/session, security, fraud prevention)
  • Preferences (remembering settings)
  • Analytics (understanding how the Website is used)
  • Affiliate / advertising tracking (attributing outbound clicks and commissions)

Consent: Where required, we request your consent for non-essential cookies (such as analytics and affiliate tracking) via a cookie banner/settings tool. Non-essential cookies will not be set unless you consent.

You can also control cookies through your browser settings. Note that disabling strictly necessary cookies may affect site functionality.

7) Who we share data with

We may share personal data with:

  • Service providers acting as processors (for example hosting, email delivery, analytics, and security tooling)
  • Affiliate/advertising partners (only if enabled and only to the extent needed for tracking/attribution where you consent)
  • Professional advisers (legal/accounting) where necessary
  • Authorities where required by law

We do not sell your personal data.

8) International transfers

Some suppliers may process personal data outside the UK (and, where applicable, outside the EEA). If we transfer personal data internationally, we will use appropriate safeguards where required, such as UK adequacy regulations and/or the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.

You can contact us to request further information about the safeguards we use.

9) Data retention

We keep personal data only as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements.

  • Account data: while your account is active. If you delete your account, we will remove or anonymise account data within 30 days, except where we must keep limited information for legal, security, or dispute purposes.
  • Backups: copies of data may remain in backups for up to 30 days after deletion (then overwritten).
  • Marketing subscriptions: until you unsubscribe. After you unsubscribe, we keep a suppression record (to ensure we respect your opt-out) for as long as we continue marketing.
  • Customer support/communications: typically 24 months after the last interaction, unless needed longer for dispute handling.
  • Logs and security records: typically 90 days for routine logs; up to 12 months for security-related logs where needed to investigate incidents or prevent abuse.

10) Your data protection rights (UK/EEA)

If you are in the UK/EEA, you have rights including:

  • access to your data
  • correction (rectification)
  • deletion (erasure)
  • restriction of processing
  • data portability
  • objection (including to certain legitimate interests processing)
  • withdrawal of consent (where consent is the basis)

How to exercise your rights: Contact us using the details in section 1. We may ask for information to verify your identity. We usually respond within one month.

Complaints: You have the right to complain to the UK Information Commissioner’s Office (ICO). If you are in the EEA, you may also complain to your local supervisory authority.

11) Marketing preferences

You can opt out of marketing emails at any time using the unsubscribe link in our emails, or by contacting us.

12) Security

We use appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration, or disclosure.

13) Children’s privacy

The Website is not intended for children under 13 (or the applicable age of digital consent in your country), and we do not knowingly collect personal data from children.

If you believe a child has provided us with personal data, contact us and we will take steps to delete it.

14) Changes to this policy

We may update this Privacy Policy from time to time by posting a new version on this page. Please check back periodically. Where appropriate, we may also notify you of material changes (for example by email if you have an account).

15) Contact us

If you have questions about this policy or how we handle your personal data:

Email: privacy@seniordogshq.comPost: PBT GLOBAL LTD, 128 City Road, London, EC1V 2NX, United Kingdom

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