Authentic Italian Dining and Iconic Flavours at Pizza Express

Founded by Peter Boizot in London’s Soho, PizzaExpress revolutionised the UK casual dining scene by introducing authentic Italian pizza to a British audience. The brand is defined by its "sourdough and jazz" heritage, maintaining a premium market position through high-quality ingredients and distinctive restaurant design. Its core product range features the thin and crispy Romana pizza, the classic Neapolitan-style Leggera for calorie-conscious diners, and an extensive vegan and gluten-free selection that leads the industry in dietary inclusivity.

The retailer has successfully transitioned into a true multi-channel business, operating over 360 pizzerias across the UK and Ireland alongside a significant retail presence in major supermarkets. Their service model is anchored by the PizzaExpress Club app, a tiered loyalty programme (Bronze, Silver, and Gold) that rewards customers for dining in, ordering "PizzaExpress Delivers" online, or even purchasing chilled pizzas from grocery stores. This ecosystem ensures a seamless experience whether a customer is booking a marble-topped table for a celebration or enjoying a "Cook At Home" meal.